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Print, Web + eNews Specs
Supplying Editorial
Hot Product Promotion + Guidelines
Ad Dimensions (all magazines except GovTech Review/BizTech Review and Australian Hospital + Healthcare Bulletin) | ||
Material Size | Width (mm) | Depth (mm) |
DPS Trim | 420 | 297 |
DPS Bleed | 430 | 307 |
Full-Page Trim | 210 | 297 |
Full-Page Bleed | 220 | 307 |
Full-Page Live Type | 180 | 270 |
Half-Page Horizontal | 180 | 135 |
Half-Page Vertical | 88 | 270 |
Half-Page Junior A4 | 135 | 180 |
One-Third Vertical | 57 | 270 |
One-Third Horizontal | 180 | 90 |
Quarter-Page Standard | 88 | 135 |
Quarter-Page Vertical | 42 | 270 |
Quarter-Page Horizontal | 180 | 67 |
One-Sixth Page | 180 | 45 |
Eighth-Page Horizontal | 180 | 35 |
Eighth-Page (Stacked) | 88 | 65 |
Ad Dimensions (GovTech Review/BizTech Review) | ||
Material Size | Width (mm) | Depth (mm) |
DPS Trim | 420 | 268 |
DPS Bleed | 430 | 278 |
Full-Page Trim | 210 | 268 |
Full-Page Bleed | 220 | 278 |
Half-Page | 160 | 112 |
Design Service
We offer a complete ad design facility. We don’t charge for small changes or other minimal artwork. Should extensive work or author changes* be required, additional charges will be incurred at an hourly rate of $115.
Charges for all design services will be made separately. Correction proofs, if required, are supplied for advertisements received by deadline.
*Author changes are where an advertiser supplies copy or has agreed to copy and, on sighting the proof, makes extensive changes to the previously agreed/supplied copy.
Design Charges | |
DPS | $450 |
Full-Page | $300 |
1/2 Page | $200 |
1/3 Page | $150 |
1/4 Page | $100 |
1/8 Page | $75 |
* All charges are quoted exclusive of G.S.T. |
Suppliers of press advertising material are responsible for checking all files before sending to WF Media. Any Work undertaken by WF Media to process non-compliant material may incur a charge. Due to the highly specialised and complex technical nature of image/plate setters, and to ensure the best quality reproduction of your material, WF Media has the following guidelines.
Any digital file that does not comply with these guidelines cannot be accepted.
Preferred file type
Press optimised PDF, 300dpi, CMYK.
We do not accept
Microsoft Publisher, Word, PowerPoint, Freehand, CorelDraw, TrueType fonts, Quark Express.
Fonts
Only postscript fonts will be accepted. All fonts must be embedded or supplied (both printer and screen). Do not artificially stylise fonts (eg, bold, italics) as simulation results in unsatisfactory output. All other fonts should be outlined.
Colour
All files must be CMYK or greyscale. No embedded colour profiles are to be used. LAB or RGB colour modes cannot be used. Spot PMS colours can only be accepted upon prior arrangement. Accurate colour reproduction cannot be expected unless material complies with our guidelines and is accompanied by an accurate press quality digital proof. (Note: No standard office printer will give such proofs.)
Transparency
Recommended to rasterise (remove) all transparency.
Proofs
Authenticity to original material cannot be expected without supply of a proof. Colour accuracy cannot be expected unless an accurate press-quality proof is supplied. (Examples of guidelines used by some printers can be found supplied by 3DAP on www.3dap.com.au.) Only proofs labelled as such will be sent to the printer for colour matching. While Westwick-Farrow will print as accurately as possible to such proofs, no liability is accepted.
Images
Must have a resolution of 300 dpi @ 100%, line art bitmap TIFF files 1200 dpi. File types should be TIFF or composite EPS.
GIF, DCS, PICT files cause loss of quality or print errors and will not be accepted.
JPEG files will only be accepted after being checked for quality, and should be converted into TIFF format. Note that embedded JPEGs can cause print errors and should not be used.
Bleed
Minimum 3 mm is required for full-page advertisements only, and always allow enough space for trim. All smaller-sized ads should be made to the mechanical specifications given.
Size
Advertisements must comply with the correct size booked.
Email: copy@wfmedia.com.au
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Online Material Specs
Hot Product Promotion + Guidelines
Leaderboard
Rotating banner ads will rotate on ALL pages within the site, excluding any sold sponsored Topic Centres, which will only have one displayed. Appears at top of site and ideal for branding and awareness.
Size: 728 (w) x 90 (h) pixels
Media: Static, GIF
Box Banner (MREC)
Rotating banner ads appear on ALL pages across the site, right side of page, above fold. Live link to your web site homepage or a specific page within your site. Excludes any sold sponsored Topic Centres. Ideal for product promotion/launch. Sits next to content on site, so catches attention of ‘engaged’ visitors.
Size: 300 (w) x 250 (h) pixels
Media: Static, GIF
Premier Text Link
Rotating text banner ads will rotate on ALL pages within the site, excluding any sold sponsored Topic Centres, which will only have one displayed. Appears at top of site, under the menu and ideal for brand, information of products or events and brand awareness.
Material: Logo + 25 words + Live link
Media: Static
Text Box
Rotating text banner ads appear on ALL pages across the site, right side of page. Live link to your web site homepage or a specific page within your site. Excludes any sold sponsored Topic Centres.ideal for brand, information of products or events and brand awareness.
Material: Logo + 15 words + Live link
Media: Static
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eNewsletter
Leaderboard
Appears at the top of the eNewsletter and is ideal for branding and awareness. Live link to your website homepage or a specific page within your site.
Size: 600 (w) x 74 (h) pixels
Media: Static
MREC
There are two spots available in each eNews. Ideal for product promotion/launch. Sits next to content on site, so catches attention of ‘engaged’ visitors. Live link to your website homepage or a specific page within your site.
Size: 300 (w) x 250 (h) pixels
Media: Static
Text Panel
Company logo, 30 words text including bold header and live URL Link. Ideal for product promotion, events promotion or white paper promotion. There are two spots available in every newsletter.
Media: Static
New Product
Bold header, thumbnail image and live link to listing on site. Ideal for product promotion. There are five spots available in every newsletter.
Media: Static
Featured Product
Bold header, thumbnail image and live link to listing on site. Ideal for product promotion. There are two spots available in every newsletter.
Media: Static