Material Specs

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Print, Web + eNews Specs

Supplying Editorial

Hot Product Promotion + Guidelines

Ad Dimensions (all magazines except GovTech Review/BizTech Review and Australian Hospital + Healthcare Bulletin)
Material Size Width (mm) Depth (mm)
DPS Trim 420 297
DPS Bleed 430 307
Full-Page Trim 210 297
Full-Page Bleed 220 307
Full-Page Live Type 180 270
Half-Page Horizontal 180 135
Half-Page Vertical 88 270
Half-Page Junior A4 135 180
One-Third Vertical 57 270
One-Third Horizontal 180 90
Quarter-Page Standard 88 135
Quarter-Page Vertical 42 270
Quarter-Page Horizontal 180 67
One-Sixth Page 180 45
Eighth-Page Horizontal 180 35
Eighth-Page (Stacked) 88 65

 

Ad Dimensions (GovTech Review/BizTech Review)
Material Size Width (mm) Depth (mm)
DPS Trim 420 268
DPS Bleed 430 278
Full-Page Trim 210 268
Full-Page Bleed 220 278
Half-Page 160 112

Ad Dimensions (Australian Hospital + Healthcare Bulletin)
Material Size Width (mm) Depth (mm)
DPS Trim 420 297
DPS Bleed 430 307
Full-Page Trim 210 297
Full-Page Bleed 220 307
Full-Page Live Type 180 270
Half-Page Horizontal 186 130
Half-Page Vertical 90 265
Quarter-Page Standard 90 130
Quarter-Page Horizontal 186 65

 

Design Service

We offer a complete ad design facility. We don’t charge for small changes or other minimal artwork. Should extensive work or author changes* be required, additional charges will be incurred at an hourly rate of $115.

Charges for all design services will be made separately. Correction proofs, if required, are supplied for advertisements received by deadline.

*Author changes are where an advertiser supplies copy or has agreed to copy and, on sighting the proof, makes extensive changes to the previously agreed/supplied copy.

Design Charges
DPS $450
Full-Page $300
1/2 Page $200
1/3 Page $150
1/4 Page $100
1/8 Page $75
* All charges are quoted exclusive of G.S.T.

 

Supply of Press Advertising

Suppliers of press advertising material are responsible for checking all files before sending to WF Media. Any Work undertaken by WF Media to process non-compliant material may incur a charge. Due to the highly specialised and complex technical nature of image/plate setters, and to ensure the best quality reproduction of your material, WF Media has the following guidelines.

Any digital file that does not comply with these guidelines cannot be accepted.

Preferred file type

Press optimised PDF, 300dpi, CMYK.

We do not accept

Microsoft Publisher, Word, PowerPoint, Freehand, CorelDraw, TrueType fonts, Quark Express.

Fonts

Only postscript fonts will be accepted. All fonts must be embedded or supplied (both printer and screen). Do not artificially stylise fonts (eg, bold, italics) as simulation results in unsatisfactory output. All other fonts should be outlined.

Colour

All files must be CMYK or greyscale. No embedded colour profiles are to be used. LAB or RGB colour modes cannot be used. Spot PMS colours can only be accepted upon prior arrangement. Accurate colour reproduction cannot be expected unless material complies with our guidelines and is accompanied by an accurate press quality digital proof. (Note: No standard office printer will give such proofs.)

Transparency
Recommended to rasterise (remove) all transparency.

Proofs

Authenticity to original material cannot be expected without supply of a proof. Colour accuracy cannot be expected unless an accurate press-quality proof is supplied. (Examples of guidelines used by some printers can be found supplied by 3DAP on www.3dap.com.au.) Only proofs labelled as such will be sent to the printer for colour matching. While Westwick-Farrow will print as accurately as possible to such proofs, no liability is accepted.

Images

Must have a resolution of 300 dpi @ 100%, line art bitmap TIFF files 1200 dpi. File types should be TIFF or composite EPS.
GIF, DCS, PICT files cause loss of quality or print errors and will not be accepted.
JPEG files will only be accepted after being checked for quality, and should be converted into TIFF format. Note that embedded JPEGs can cause print errors and should not be used.

Bleed

Minimum 3 mm is required for full-page advertisements only, and always allow enough space for trim. All smaller-sized ads should be made to the mechanical specifications given.

Size

Advertisements must comply with the correct size booked.

 

Submitting Material

Email: copy@wfmedia.com.au

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Online Material Specs

Hot Product Promotion + Guidelines

Leaderboard

Rotating banner ads will rotate on ALL pages within the site, excluding any sold sponsored Topic Centres, which will only have one displayed. Appears at top of site and ideal for branding and awareness.

Size: 728 (w) x 90 (h) pixels

Media: Static, GIF

Box Banner (MREC)

Rotating banner ads appear on ALL pages across the site, right side of page, above fold. Live link to your web site homepage or a specific page within your site. Excludes any sold sponsored Topic Centres. Ideal for product promotion/launch. Sits next to content on site, so catches attention of ‘engaged’ visitors.

Size: 300 (w) x 250 (h) pixels

Media: Static, GIF

Premier Text Link

Rotating text banner ads will rotate on ALL pages within the site, excluding any sold sponsored Topic Centres, which will only have one displayed. Appears at top of site, under the menu and ideal for brand, information of products or events and brand awareness.

Material: Logo + 25 words + Live link

Media: Static

Text Box

Rotating text banner ads appear on ALL pages across the site, right side of page. Live link to your web site homepage or a specific page within your site. Excludes any sold sponsored Topic Centres.ideal for brand, information of products or events and brand awareness.

Material:  Logo + 15 words + Live link

Media: Static

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eNewsletter

Leaderboard

Appears at the top of the eNewsletter and is ideal for branding and awareness. Live link to your website homepage or a specific page within your site.

Size: 600 (w) x 74 (h) pixels

Media: Static

MREC

There are two spots available in each eNews. Ideal for product promotion/launch. Sits next to content on site, so catches attention of ‘engaged’ visitors. Live link to your website homepage or a specific page within your site.

Size: 300 (w) x 250 (h) pixels

Media:  Static

Text Panel

Company logo, 30 words text including bold header and live URL Link. Ideal for product promotion, events promotion or white paper promotion. There are two spots available in every newsletter.

Media: Static

New Product

Bold header, thumbnail image and live link to listing on site. Ideal for product promotion. There are five spots available in every newsletter.

Media: Static

Featured Product

Bold header, thumbnail image and live link to listing on site. Ideal for product promotion. There are two spots available in every newsletter.

Media: Static

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Front Cover Specs — Electronics

Front Cover Specs — Critical Comms

Front Cover Specs — Process Technology

Section Cover/Divider Specs — What’s New in Food Technology & Manufacturing