Ad Dimensions (all magazines except Technology Decisions, Government Technology Review and Field Service Business)
Material Size	Width (mm)	Depth (mm)
DPS Trim	420	297
DPS Bleed	430	307
Full-Page Trim	210	297
Full-Page Bleed	220	307
Full-Page Live Type	180	270
Half-Page Horizontal	180	135
Half-Page Vertical	88	270
Half-Page Junior A4	135	180
Two-Thirds Vertical	118	270
One-Third Vertical	57	270
One-Third Horizontal	180	90
Quarter-Page Standard	88	135
Quarter-Page Vertical	42	270
Quarter-Page Horizontal	180	67
One-Sixth Page	180	45
Eighth-Page Horizontal	180	35
Eighth-Page (Stacked)	88	65

 

Ad Dimensions (Technology Decisions and Government Technology Review)
Material Size	Width (mm)	Depth (mm)
DPS Trim	420	268
DPS Bleed	430	278
Full-Page Trim	210	268
Full-Page Bleed	220	278
Half-Page	160	112

 

Ad Dimensions (Field Service Business)
Material Size	Width (mm)	Depth (mm)
DPS Trim	420	297
DPS Bleed	430	307
Full-Page Trim	210	297
Full-Page Bleed	220	307
Full-Page Live Type	180	270
Half-Page Horizontal	160	120
Half-Page Vertical	77	262
One-Third Vertical	50	262
Quarter-Page	77	120

Design Service

We offer a complete ad design facility. We don’t charge for small changes or other minimal artwork. Should extensive work or author changes* be required, additional charges will be incurred at an hourly rate of $115.

Charges for all design services will be made separately. Correction proofs, if required, are supplied for advertisements received by deadline.

*Author changes are where an advertiser supplies copy or has agreed to copy and, on sighting the proof, makes extensive changes to the previously agreed/supplied copy.

Design Charges
DPS	$555
Full-Page	$405
1/2 Page	$250
1/3 Page	$175
1/4 Page	$150
1/6 Page	$130
1/8 Page	$100
* All charges are quoted exclusive of G.S.T.

 

Supply of Digital Advertising

Suppliers of digital advertising material are responsible for checking all files before sending to Westwick-Farrow. Any work undertaken by Westwick-Farrow to process non-compliant material will incur a charge. Due to the highly specialised and complex technical nature of image/plate setters, and to ensure the best quality reproduction of your material, Westwick-Farrow has the following guidelines.

Any digital file that does not comply with these guidelines cannot be accepted.

PC Formatted
Hardware	DVD
Software	– Adobe Acrobat 9
	– Adobe Photoshop CS5
	– Adobe Illustrator CS5
	– Indesign CS5

FTP Upload Instructions

Note: Our system does not accept folders so please zip multiple files.

1. Using an FTP software application, enter the following information:
   

   Address:	ftp.westwick-farrow.com.au
   Username:	prodguest
   Password:	apr001
   Host type:	automatic detect
   Note: Turn off passive transfers.

   Wait while the transfer takes place. Once successful, please contact Copy Control with your booking and file details on copy@westwick-farrow.com.au.

   If you have an error, please contact the Production Manager on +61 2 9487 2700.

    

2. Using your internet browser: Turn off passive transfers in your internet options and type in the following information: ftp://ftp.westwick-farrow.com.au. You will be asked to put in a user name and password. Enter the user name prodguest. Enter the password apr001. You will then be able to access our server. Drag and drop or copy and paste your file into the window. Wait while the transfer takes place. Once successful, please contact Copy Control with your booking and file details on copy@westwick-farrow.com.au. If you have an error, please contact the Production Manager on +61 2 9487 2700.

We do not accept

Film, Microsoft Publisher, Word, PowerPoint, Freehand, CorelDraw, TrueType fonts, Quark Express. (Files will be sent to a bureau for conversion and incur a charge.)

Fonts

Only postscript fonts will be accepted. All fonts must be embedded or supplied (both printer and screen). Do not artificially stylise fonts (eg, bold, italics) as simulation results in unsatisfactory output.

Colour

All files must be CMYK or greyscale. No embedded colour profiles are to be used. LAB or RGB colour modes cannot be used. Spot PMS colours can only be accepted upon prior arrangement. Accurate colour reproduction cannot be expected unless material complies with our guidelines and is accompanied by an accurate press quality digital proof. (Note: No standard office printer will give such proofs.)

Transparency
Recommended to rasterise (remove) all transparency.

Proofs

Authenticity to original material cannot be expected without supply of a proof. Colour accuracy cannot be expected unless an accurate press-quality proof is supplied. (Examples of guidelines used by some printers can be found supplied by 3DAP on www.3dap.com.au.) Only proofs labelled as such will be sent to the printer for colour matching. While Westwick-Farrow will print as accurately as possible to such proofs, no liability is accepted.

Images

Must have a resolution of 300 dpi @ 100%, line art bitmap TIFF files 1200 dpi. File types should be TIFF or composite EPS.
GIF, DCS, PICT files cause loss of quality or print errors and will not be accepted.
JPEG files will only be accepted after being checked for quality, and should be converted into TIFF format. Note that embedded JPEGs can cause print errors and should not be used.

Bleed

Minimum 3 mm is required for full-page advertisements only, and always allow enough space for trim. All smaller-sized ads should be made to the mechanical specifications given.

Size

Advertisements must comply with the correct size booked.

PDFs

We recommend that PDFs be created using the Westwick-Farrow job options, for users of Adobe CS3 and Acrobat 8. Click here to download.

Preflight: Acrobat 8 preflight profile for checking your pdf is available here.

Submitting Material

Email: copy@westwick-farrow.com.au

FTP upload: See above or contact copy@westwick-farrow.com.au for upload instructions