- Key Definitions
- What Information Do We Collect?
- How Do We Use The Information We Collect?
Locked Bag 1289
Wahroonga NSW 2067
Westwick-Farrow will investigate your complaint and respond to you promptly — please detail your complaint clearly to assist us in expediting a reply and action.
“Clickstream Data” means the information that Westwick-Farrow collects through cookies, log files, beacons and clear GIFs, as described in Section 4 below.
“Content Provider” means a third party that owns a white paper, analyst report or other document and allows Westwick-Farrow to link to or display that document on the Sites.
“User” or “you” means any person viewing any page of the Sites.
“Third Party Content” means the white papers, analyst reports and other documents available through the Sites and owned by Content Providers.
Westwick-Farrow collects primarily business information with regard to your connection with a business operation (job title, company details, industry etc) and does not collect personal information except as it could be regarded as both personal and business (ie, name). In all cases information is collected within the guidelines of the Privacy Act 2001.
Profile Information: Our primary goal in collecting profile information (which may include your name and the following business — and not home or personal — information: title, address, phone number, fax number and email address) is to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our partners. Because we derive revenue mainly from advertising, collecting information is essential to keeping our services affordable to users.
We collect profile information when you provide it to us through the following: when you register on one of our sites, subscribe to a print magazine or an email newsletter, register for one of our events, register to use certain services or through surveys. Several of the services that we offer on our sites may require registration as a condition of use. Once you register with one of the Westwick-Farrow network of sites you are no longer anonymous to us. We may also receive information about you from other sources and add it to the information you provided to us.
Clear GIFs & Servers: We use electronic images known as “clear GIFs” — sometimes called “transparent GIFs”, “Web bugs”, “pixel tags” or “beacons” — that allow us to track general user traffic patterns (and not personally identifiable information). Westwick-Farrow also automatically receives and records information from our servers and from your browser, including your IP address, the time, and information about the page you requested (though these automatic updates do not include your name or other profile information).
Subscriber Information: If you subscribe to an email newsletter and become a “Subscriber”, Westwick-Farrow collects your name, company and email address.
Third-Party Personal Information: The Sites include an “email a friend” feature, which allows a user to email an article to a third party. The email addresses of third parties to whom such articles or documents are emailed are the only third-party personal information collected at the Sites.
Sharing Information: We aggregate profile information and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes. Except for the specific instances of information-sharing described above and below, we do not disclose to third parties any information that could be used to identify you personally.
Aggregated user statistics are collected in order to describe our services to prospective partners and other third parties, and for other lawful purposes.
Profile Information: Westwick-Farrow collects profile information supplied by visitors who register, as described above. That information lets us better tailor our content to visitor interests and helps our advertisers better understand the audience they are reaching. Most of Westwick-Farrow is free and is supported by paid content and sponsorships from our advertisers.
Clear GIFs & Servers: We use these tracking technologies for a variety of purposes, including:
- Keeping count of return visits to our site or our partners’ sites.
- Accumulating and reporting anonymous, aggregate, statistical information on website and content usage to our partners and customers.
- Determining which features visitors like best to help us improve our content and site, personalise your user experience, and measure overall site effectiveness.
Subscriber Information: We use Subscriber Information to deliver email newsletters on topics of interest to Subscribers who have signed up for those services. We may also send general promotional and marketing materials to Subscribers. We use Subscriber Information and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.
Member Information: We may send general promotional and marketing materials to our Members. We also use Member Details and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.
Third-Party Personal Information: We use third-party email addresses provided for the “email a friend” feature only for the purpose of sending the article or document to the third party, and for no other purpose.
Supplementary Information: We use Supplementary Information to understand our customer base and to market our services more effectively.
System Information: We do not collect or retain personally identifiable information in conducting these tests.
Westwick-Farrow has implemented reasonable security measures to protect information from loss, misuse and unauthorised access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall web security.
Amendments: Westwick-Farrow may modify or amend this policy from time to time. If we make any material changes in the way in which your profile information is collected, used or transferred, we will notify you of these changes on our site(s) or by email and provide a link to the new privacy statement. If you object to any of the changes, you can have us delete your information from our database by contacting firstname.lastname@example.org.