The main categories of editorial material published are:
These should be a brief description of the product, where and how it is used, in about 150-250 words. The information would include new releases or upgrades to existing products, including the model numbers and version numbers where appropriate. A photograph accompanying the text is optional.
The releases should include the company contact details, including the postal address and email address (if there is one). Companies offering a new service may submit a description of this service under the aegis of “new products”.
Click here for details on how to write and submit an editorial item to maximise its chance of running.
Technical articles should concentrate on new technology, techniques, or trends in the industry. They must not give overemphasis to a particular product or company. Quotes should be avoided.
The articles should be 1200-2000 words and photographs and diagrams are desirable. It is advisable to contact the editor before preparing a technical article.
These articles are often better known as “case studies”. They are generally much shorter (500-600 words) than a technical article and describe how a particular product or technology has been applied in a real-world, industry situation.
For example, if a project was being undertaken which needed to overcome a particular hurdle and your company undertook to provide a solution, then a brief explanation of the original problem and how it was overcome would qualify under this editorial type.
Short news items of 50-100 words, including details of current events, exhibitions, interesting or unusual applications of products, new distributor appointments and major contracts are acceptable.